Tailored Beauty

27+ years of research so you can benefit from the secret to holistic, authentic beauty. More than just makeup and more than fashion. This is the whole new you, and it has never been easier to start your journey.
Discover Your Beauty
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“My skin looks so beautiful and natural. Love it!!” — Suzelle W, Client
“Watching the custom mixing part of the process is fascinating!” — Tina C, Client
“Oh how I wish I had done this years ago!” — Sharon P, Client
"TOTAL GAME CHANGER!" — Susan T, Client
"No more guessing. These beautiful sweet ladies have it all figured out." — Becky S, Client
" SO LUCKY I FOUND THIS PLACE." — Julie H, Client
"I will trust every word Elea says from now on!" — Sarah V, Client
"Elea Blake makes looking beautiful so easy!" — Joyce T, Client
"They make makeup I can actually wear with my sensitive skin" — Mary J, Client
"They make you feel so beautiful and cared for." — Amanda A, Client

New Liquid

Light and essential for rosacea prone skin. A great alternative for those who want some moisture, but can't handle the decadence of Dewy Decadence.
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BEAUTY 101

step 1 skin

Without knowing your skin undertone, you can't know your most natural self. Let us help you figure out hue you truly are. This is our foundational step and the key to our system.

Find Your Shade
Fully Custom & Personalized Color Analysis
Hand Painted Shopping Swatches for Accuracy
Global Solution for Diverse World

Skin Deep Secrets Revealed

We do not play around with vague terms like warm, neutral, or cool. Understanding your skin undertone is the key to unlocking your most natural, nude self. Whether makeup is your focus or you want to fully transform your color life, we've got specific descriptions for your undertone. No guessing.
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DIY
Custom Color Analysis

DIY Color Analysis

Whether you are far from our studio, or have extreme social anxiety, we will Patrick Swayze pottery your undetones with you and our diy drapes.
Discover Hue You Are

Skinscription Subscription

Whichever formula you need, we'll make sure you never have a morning of panic.
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Empathetic Beauty

You aren't a number whether you visit us online or in person. You are your name and your individual color formulas. We keep cards with all your prescribed colors. Custom isn't a general catch phrase here. We keep things fresh by working with people of all personalities, skin tones, and lifestyles. We love getting to know you because you are the reason we do what we do.
Book Your Custom Consult

made by us made for you

We discover, produce, mix, review, and hand pack our products to ensure they are safe, effective, and affordable. Every step of the journey is focused on providing you with the quality that we want for ourselves.
Find My Colors

Nice to Meet Ya

We are a mother-daughter team with a commitment to making ourselves feel as good as we look. We like to treat ourselves with care, compassion, and a drive to be better. We want the same for you. We struggle with medical skin conditions and many allergies so we understand the importance of being mindful of those factors with you.
Our address
3238 Brainerd Rd. Chattanooga, TN 37411
Get directions
Open hours
M-F 10AM — 6PM Saturday by Appointment
Contact info
+1-423-266-6222

FAQ

We literally make everything especially for you. We have pure minerals we have mixed to match our color system. We create formulas for you based on consultations and our expertise. For this reason we do not accept returns. We get you the right product the first time. If you have questions or concerns please reach out.
Every single color we make is tested 3x using different methodologies and our ebhues color matching system. ebhues is our color analysis system and we guarantee those who have been analyzed in the system that they will find the color compliments their skin. If you have been analyzed at home or in store ask us literally any question. We want you to say, "This is the perfect color." No guessing. We are here for you.
We ship to you where ever you move. Just order under the name you visited us under or include it in comments if you have changed your name.
We grow with you. We create colors for you. We do life with you. We love when you gift us to your loved ones. The joy of color is everywhere. Your best undertones NEVER change, but the values and saturations you enjoy might. Again, ask us questions if you ever have any.
We source our ingredients based on ecological, sustainability, cruelty-free, and health. We use the same products you do, and we have many allergies and medical skin concerns. If you have any specific ingredients concerns please reach out.
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