Not your typical makeover

Services

We are CUSTOM which means we need to get to know your skin a bit. Walk ins are occasionally possible, but it is best to call or text us at 423.266.6222 to make sure we can give you the time you deserve. 20 minutes to 1.5hrs depending on needs Best for people just wanting makeup
We think about color different because we only sell what we believe in. The added benefit is that you can dip your toe into our system. We encourage people to bring in their makeup brushes and skincare when we do the below services so we know what you are working with. Remember we are holistic, so it helps us get to know how you are used to working. We offer one color analysis for $55 which includes the draping, 3 shopping swatches, and a makeup lesson in your color. The first color we require is your skin undertone. This unlocks foundation, hair, natural eyeshadows, and wardrobe/interior builders. 1.5hrs (You can always add colors on. We recommend 2 colors per session.) You can also skip to getting the full draping experience which is a full-spectrum analysis in 10 color groups. You'll find your best light, medium, deep, vivids, and nearly neutrals in all 10 color groups. We then find your neutrals and metals. The draping, makeup lesson, and 36 shopping swatches is $550. 4+hrs (or until you don't have any more questions).
Our regular hours are M-F 10-6. We offer event makeup at $85/person. We do not offer Bridal Makeup at this time, and only offer makeup at our location.
Would you like to host a color analysis party at your house? Do you want to have the studio closed for a birthday party or make your own lips/cheeks? We offer all kinds of fun, unique experiences. Please email elea@eleablake.com for a custom quote.
Don't see what you are looking for on here? Reach out! Call, text, or email us.

meet elea

I specialize in natural beauty. I am equally at peace sipping afternoon tea in a castle or backpacking. My makeup preference is quick, easy, and can pass the 'from grunge to gorge' test. My goal is effortless looking beauty (even if some days seem to require a bit more effort). My home reflects my inner self, while my wardrobe reflects my practical nature. I was raised on color, so I prioritize it in fashion, interiors, and makeup. As a UT trained designer, I frame everything as a problem with a solution that has to be found. Let me help nourish your soul through color whether through makeup or the color analysis.

meet darin

I've owned eleablake, for over 27 years. I named my company after my twin daughters and began as a skincare-oriented, custom makeup company after my experience of volunteering with burn victims. As a Colorologist, I believe in the science of color and the art of using it. I put individuals first, and craft my cosmetics to represent all skin tones and personalities. My color system gives people the tools to shop color confidently for life whether it be clothing, interiors, or cosmetics. I published my first book, Find Your Strength: a Love Letter to Orange in May 2023. My mission in life is to advocate for a better future for women and animals. My hobbies include eating delicious food, spending time with my husband gardening, rescuing dogs in danger, and reading cheesy books.

Our Location

Come see us today!
3238 Brainerd Rd. Chattanooga, TN 37411
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Open hours
10:00 AM — 6:00 PM M-F Weekends by Appointment