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EleaMon–Fri: 10:00 AM — 6:00 PM EST

Need a hand? We’re just a call away and happy to help out.

Not your typical makeover

“My skin looks so beautiful and natural. Love it!!” — Suzelle W, Client
“Watching the custom mixing part of the process is fascinating!” — Tina C, Client
“Oh how I wish I had done this years ago!” — Sharon P, Client
"TOTAL GAME CHANGER!" — Susan T, Client
"No more guessing. These beautiful sweet ladies have it all figured out." — Becky S, Client
" SO LUCKY I FOUND THIS PLACE." — Julie H, Client
"I will trust every word Elea says from now on!" — Sarah V, Client
"Elea Blake makes looking beautiful so easy!" — Joyce T, Client
"They make makeup I can actually wear with my sensitive skin" — Mary J, Client
"They make you feel so beautiful and cared for." — Amanda A, Client

but is it really custom?

Services | We've Got Your Color!

meet darin

I've owned eleablake, for over 27 years. I named my company after my twin daughters and began as a skincare-oriented, custom makeup company after my experience of volunteering with burn victims. As a Colorologist, I believe in the science of color and the art of using it. I put individuals first, and craft my cosmetics to represent all skin tones and personalities. My color system gives people the tools to shop color confidently for life whether it be clothing, interiors, or cosmetics. I published my first book, Find Your Strength: a Love Letter to Orange in May 2023. My mission in life is to advocate for a better future for women and animals. My hobbies include eating delicious food, spending time with my husband gardening, rescuing dogs in danger, and reading cheesy books.

meet elea

I specialize in natural beauty. I am equally at peace sipping afternoon tea in a castle or backpacking. My makeup preference is quick, easy, and can pass the 'from grunge to gorge' test. My goal is effortless looking beauty (even if some days seem to require a bit more effort). My home reflects my inner self, while my wardrobe reflects my practical nature. I was raised on color, so I prioritize it in fashion, interiors, and makeup. As a UT trained designer, I frame everything as a problem with a solution that has to be found. Let me help nourish your soul through color whether through makeup or the color analysis.

Our Location

Come see us today!

2518 Bailey Ave. Chattanooga, TN 37404
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Open hours
10:00 AM — 6:00 PM M-F Weekends by Appointment