P28 Lipstick

Which Formula?

HueRu is our matte and nude lip still made from happy butters for moisturizing and no drying

Creme de la creme is a creamier lipstick but without the bleed

What Color?

Bonny P28d2u: Shy

If you don't love standing out, that's okay, you can stand on your own with this natural lip with just a bit of color. Perfect for those with light lip pigmentation.

Nifty P28m2u: Beachy

When you need a lip that says "here comes the sun it's me" this is your go to.

Bombshell P28m2g: Flirty

Cute, composed, and totally alluring. This lip inspires others to work for you so you can sit back and relax.

La La La P28ddr: Maven

Polished, composed, gorgeously chill, and just a little sneaky (soft color for daily wear).

Pouncy P28d2v: Classic

When you just need to grab and go, this lip is the perfect staple for people who want definition without all the drama.

Hippie P28dda: Impact

Quiet composure, but you're still there. You can demand attention in this lip that has everyone looking to you for advice. Looks are deceiving. This lip isn't as dark as it appears.

Racy P28dr: Vampy

Cool, composed, and a bit indifferent to the ups and downs, your lips will look deep and luscious.

On the Beam P28ddr: Maven
A longtime favorite for that clean girl lip color with a nice blushy warmth.

Extra P28d2g: Flirty

Careful, you may end up tattoed on someone's arm with this bold but classic lip. You can do it and this lip makes you feel powerful.

Congenial P28du: Vampy Impact

The best selling red for years, this color is popular for a reason.

Tasteful P28d2r: Shy
A more brownish red flush that is a moodier shy color.