A31 Lipsticks

Which Formula?

HueRu is our matte and nude lip still made from happy butters for moisturizing and no drying

Creme de la creme is a creamier lipstick but without the bleed

Which Color?

Crusader A31d2g: Pin-Up

This deep flirtation is for those who need depth to cute pop colors.

I Can & I Will A31m2g: Flirty

One of our best-selling pinks. This lip inspires others to work for you so you can sit back and relax.

Ergo II A31d2v: Classic

When you just need to grab and go, this lip is the perfect staple for people who want definition without all the drama.

No Nonsense II A31d2u: Shy

If you don't love standing out, that's okay, you can stand on your own with this natural lip with just a bit of color. Perfect for those with light lip pigmentation. 

Prominent A31ddo: Impact

Quiet composure, but you're still there. You can demand attention in this lip that has everyone looking to you for advice. Looks are deceiving. This lip isn't as dark as it appears. 

Darin A31ddo: Impact

She made a twist on prominent just for her and couldn't come up with a name so we just named her statement color after her.

Engrossing II A31du: Vampy

Cool, composed, and a bit indifferent to the ups and downs, your lips will look deep and luscious. 

Out of the Ordinary A31ddu: Impact

A mix between goth goodness and neutralized cuteness

Unshakable A31ddp: Maven

The name says it all. Apply and be on your way. Polished, composed, and gorgeously chill. 

Merry A31d2/x: Classic Flirt

When you want a cute pop, need a little depth, but don't want to mute a color.

Sequacious A31d2u: Shy

Naturally you can be shy but have some depth to your color